As with advertising, publicity is an impersonal form of expression. Let’s see what’s publicity definition. It is a strategy for disseminating information to a wide audience via various forms of media. This could be news, or it could be raising awareness of a specific product or service. Awareness-raising is the process of promoting new products and services to the public.
It is a free form of communication and an alternative to advertising. When a product or service receives favorable coverage in the media, this is referred to as “publicity.” Think about the case where an automaker develops an engine that doesn’t require any gasoline but instead runs on water and this news is covered by the media as a news item. Due to the fact that they will benefit from it and not have to pay for it, it would be considered publicity. As a result, the two most significant aspects of public relations are:
- Publicity is an uncompensated kind of advertising. Because it doesn’t require any money from the marketing business, it is a low-cost option.
- Because the message is a news item, there is no specific sponsor to identify.
Business reputation and brand awareness can be built through public relations. The method is cost-effective if you come up with newsworthy articles. A compelling, timely, and relevant public relations story is a necessity.