Sports broadcasting channels are one of the largest sources of sports information today. Professional athletes have reached a celebrity-like status, gaining endorsements from all kinds of companies and advertisers. They are even infiltrating the multimillion dollar video game industry. However, many of these channels have issues with piracy and signal piracy.
Signal piracy threatens sports broadcasting channels
Signal piracy has become a real problem in many countries and is threatening the sales and advertising revenue of broadcasters. It is also making it difficult for public service broadcasters to sell local content to foreign markets. To combat this problem, the ABU is calling for an international legal treaty that protects broadcasters against signal piracy.
Many broadcasters rely on 스포츠중계사이트 international sales to make a profit. However, signal piracy threatens the economic value of broadcast media rights and is associated with money laundering and the violation of foreign exchange regulations. It also impedes the ability of broadcasters to secure rights to high-profile sporting events, which can be important to their sustainability.
Despite its widespread impact, signal piracy has received scant attention in the media. This is primarily due to a lack of realistic estimates of the financial losses incurred by broadcasters. However, a recent study by the Cable & Satellite Broadcasting Association of Asia quantified the costs of signal piracy in Asia.
The Saudi Arabian satellite television service that is responsible for the piracy of sports broadcasts from its neighbor, Qatar, has ties to the Saudi government. The service pirates BeIN Sports’ signals and redistributes them online without the permission of the company. BeIN Sports is known as the ESPN of the Middle East and is funded by the government of Qatar.
OTT platforms have made it easier to broadcast live sports
Over-the-top (OTT) platforms have transformed the way sports are broadcasted. These new technologies allow for fast, reliable, and high-resolution video streaming. This has opened up new revenue opportunities for sports leagues of all sizes. However, these new technologies pose challenges. They have a high price tag, which may discourage users.
In addition to OTT platforms, broadcasters have been able to create a greater range of sports content. They can add more content and coverage for popular sports organizations, including documentaries and athlete profiles. These efforts are in line with Lotz’s analysis of portals. For example, Amazon has launched a series of documentaries about the Indian Kabaddi team, the Jaipur Pink Panthers. Netflix also has a year-long documentary on Australia’s cricket team.
OTT services can be used by both amateur and professional teams to broadcast live games. They can also be used by teams to cater to super fans. With the help of OTT services, teams can sell direct advertising and give fans first access to games. These platforms can also provide basic OTT services to local college hockey clubs, which can help them create brand loyalty and develop an audience.
Over-the-top platforms are an increasingly popular way to deliver video content. These platforms provide more control over the content than traditional broadcasting and are more accessible than ever. By providing more personalised content for the viewers, OTT services make it easier for the broadcasters to reach more people. The market for these services is expected to grow to $158 billion by 2024.
Impact of esports on sports broadcasting
In the past, few media companies covered esports events as seriously as traditional sports, but in recent years this has been changing dramatically. The new COVID-19 standard has boosted coverage even more. While the broadcasting of esports is still in its infancy, the sport has the potential to be a major revenue generator for broadcasting channels.
To make the most of this opportunity, brands must be able to position themselves appropriately. There are numerous ways to do so. One of the most effective ways is through Twitch commercials, which work a bit differently than traditional television commercials. Twitch streamers decide when to play the commercials, so they’re more authentic. Another method is in-game advertising, which integrates commercials into the game while monetizing the huge fan base.
In terms of viewership, the esports market has grown significantly in the last few years. A recent Fox Sports iRacing tournament attracted 900,000 viewers. In early April, ESPN also aired the iRacing series. Additionally, the network broadcasted an NBA 2K game by Take-Two Interactive and a Codemasters F1 game. Moreover, esports competitions are also gaining popularity in pop culture.
Finally
With new platforms emerging, the esports ecosystem will continue to grow. As a result, brands must be aware of these new platforms and cater to their audience’s needs and preferences.
