If you’ve invested in a professionally designed website for your business, give yourself a pat on the back, as this is one of the single most effective steps you can take to bring about success for you and your company. If you’ve paid for a fully responsive website, such as this one: https://www.wensumprint.co.uk/, you can crack open the champagne, as this will bring you even more benefits!
Responsive websites give target audiences the best possible experience when they’re shopping for goods or services, no matter what device they’re using. And what do good experiences lead to? Sales!
If you still need a little more convincing as to the advantages of responsive web design for your business, here are 7 brilliant benefits it could bring you:
1. Audience growth
With responsive web design in Norwich, you could soon start attracting a whole new audience thanks to the ease at which they can view your site on whatever device they happen to be using.
2. Ease of analytics monitoring
With just one website for all devices, keeping track of important data and monitoring analytics becomes so much easier. As a result, you can work on improving your site and business in a far more efficient way.
3. A website that’s much easier to maintain overall
It’s not just analytics that are easier to keep track of with responsive web design, your entire website will be easier to monitor and maintain, since you’re not forced to make multiple changes to multiple sites designed for use on different platforms.
4. A boost in SEO
As a proven highly effective way to get more traffic flowing to a site, SEO is widely used as a business marketing strategy, and rightly so. With the addition of responsive web design, however, you can give Google even more reason to feature your site at the top of the search results pages, since it favours websites with fully responsive design.
5. Consistent (and incredible!) design and brand
While websites designed for use on mobile devices and those designed for use on traditional devices such as computers and laptops, can both be customized, achieving true consistency that your audience will appreciate, is made much harder. With responsive design, on the other hand, your brand and overall look will remain consistent and enable you to promote your business with greater ease and effectiveness.
6. Bounce rates? What bounce rates?
Websites that are clunky, slow to load, difficult to use and don’t showcase your brand to full effect, will simply be a turn-off for potential customers. With so many brands and businesses to choose from nowadays, going elsewhere is just as easy. So if your site can’t be viewed and used easily on a variety of devices and across multiple platforms, you could be losing out on business. Eliminate your bounce rates with responsive design; simple.
7. Better rates of conversion
A site that’s easy to use on all devices will deliver a great user performance, and a potential customer who has no problems using your site and accessing the information they need, is far more likely to turn into a paying customer.
Once you’ve invested in a fully responsive website, there really is no going back, and the sites of old that aren’t designed to be used on mobile devices, will look truly awkward and feel utterly dysfunctional. And if they look and feel that way to you, imagine the experience other users will go through?
Bring your website – and indeed, your entire business – into the 21st century and beyond, with responsive web design.