The use of stickers as a marketing technique is becoming more and more popular. With their low cost, ease of production, and ability to be placed anywhere, stickers have become the go-to marketing tool for many small businesses.
However, it can sometimes seem like there are so many places you could put your custom vinyl stickers that you don’t know where to start.
We are here to help with three effective places to start your sticker marketing campaign!
1. Brand your products
This is an obvious one, but the power of great product packaging is often overlooked. In fact, did you know that over 70% of US consumers state that their purchase decisions are actively influenced by a product’s appearance?
Placing a sticker on your product can help you reach this massive amount of potential new customers. It creates a professional look that speaks to your brand’s high quality and gets consumers to trust you. Use logo stickers to make them even more recognizable.
2. Spice up your packaging
This tip is for all eCommerce businesses that want to create a memorable post-purchase experience. Think about it: this post-purchase experience, namely when your order arrives at their door, is the first physical interaction your customers have with your business.
Make it one to remember by showing your shipping boxes and envelopes some TLC. Stickers are ideal for that. Use them as a packaging seal to reassure your customers and secure the goods and elevate the look of your packaging. A custom die cut sticker makes the perfect base for a lovely, welcoming message.
3. Laptop stickers for personalization
The best way to use stickers is to give up control. That means: hand them out to your customers for free and watch them carry your brand into the world. This might sound a little too easy, but it simply works.
When you hand out free stickers, people consider them gifts, which makes them more likely to actually use your branded stickers. Just imagine your stickers being used as a phone or laptop sticker for the world to see. This extrapolates your brand’s visibility – and it fulfills the wish to personalize a boring device like a laptop or a water bottle.
You see, there are many different ways you can successfully market your business using stickers. These are just three of the most effective places to start! Do you have more must-stick places you would like to share? Then leave them in the comments below.
